Mastermind for Coaches:
finding well-paying clients
with serving instead of selling
Two calls per month for 6 months,
group work in a community,
two individual sessions
Mastermind started on January 18th 2024
Rech out to secure your slot for the next cohort
or talk about working together 1:1
Most coaches love coaching and admit to not being great at business.
They struggle with things like
creating clients
dealing with fees
reaching out to people
following up and staying in touch
creating and maintaining relationships
being too friendly, too humble, instead of professional
taking things personally, self-sabotage or over-confidence
social anxiety, worthiness issues, self-doubts, self-confidence
struggling to deal with rejection or being ghosted by a client
money issues, self-limiting beliefs on money, business, and selling
focusing on things that are not making a difference in their business
copying what everyone else is doing and hoping, wishing it would work
feeling lonely with your problems, questioning yourself and your abilities
trying out new things, not having quick success, being frustrated, and quitting
It is easy to fall in love with coaching because it is the best profession in the world. But for most coaches, it is hard to fall in love with the business side of this profession. E.g. to be visible instead of hiding. To reach out to people you are inspired to work with instead of waiting for them to come to you. With sales and making offers. With asking for money. With raising fees or keeping them at the level that serves you and your business. With doing what is necessary for growth.
For newer coaches, it might be about creating and growing a sustainable income. For seasoned coaches, it might be about recovering from changes that affected your business, becoming more independent from platforms and referrals, working less with mandated clients, creating corporate clients, increasing your fees, making more time to spend ouside of work and more.
Either way, for most of us, it’s a learning curve. And coaching can be a lonely profession. And there are a lot of frauds out there who make bold promises and do not deliver.
And even if you have excellent business education and experience, offering your services or adapting them is a serious challenge. For many it feels like “offering and selling yourself”. Dealing with changing economy, customer needs, and technology. It requires dealing with complexity and chaos. Setting up systems in place.
Systems are great because you can experiment with them, upgrade them, or replace them. Here is one example: If your home is a bit chaotic, one way is to blame yourself for “being a messy person”. Another way is to see that the only thing you miss is a system that works. Because we always fall to the level of our systems.
What to expect
Discuss your cases, challenges, and successes
Sharing what worked so far and what did not work
Create whatever you need to move forward in our group
What stands in the way of a prosperous coaching practice
Share some good practices, examples, disciplines, and tips
Have fun exploring together and use our safe space with respect
Have an opportunity to work with other coaches and do some peer work
Focus Areas
+ BONUS
SERVICE - authentic and without attachment
RELATIONSHIP BUILDING - developing skills for meaningful, slowed-down connection.
ENROLLMENT - growing your ability to create clients
BLOCKERS - Letting go of behaviors that limit your client creation and serving
CONSISTENT ACTION - that inevitably leads to strong business, instead of worrying about „how to do this“
HUGE BONUS
I completed one business school for coaches and am participating in another one. I am convinced that it is one of the best out there, and I have paid a 5-figure fee to participate. Both the founder and the director of this school generously gave me their permission to share the materials from this school with the participants of the Mastermind.
Your Investment
3000€ plus 19% VAT - full upfront
or 3 installments of 1200€ plus 19% VAT
With YOU responsible for creating a return on this investment.
Topic Examples
Enrollment process and client creation
Crafting powerful invitations
Actively working with referrals
Setting up and managing fees and offers
Service, slowing down and being truly present
Indicators and metrics for your business that matter
Dealing with rejections, setbacks, and other challenges
Principles & Disciplines for a Prosperous Coaching Practice
Professional coaching stance and Leadership in your business
Working with what blocks you from growth and serving
Creating organizational and business clients
Individual clients, groups, events, retreats
And more…
What You Get
Mastermind calls - 2x per month for 6 months - 2h each
2x individual coaching sessions with Alexander
Monthly reports by participants before our meeting - numbers on your enrollment
Feedback and coaching on your monthly reports for every participant
Closed group to interact with other participants
Recommendations for resources and activities
Peer work and assignments between your calls
Dates 2024
16:00-18:00
CET (Berlin), Zoom
18th of January
25th of January
8th of February
22nd of February
7th of March
21st of March
4th of April
18th of April
16th of May
23rd of May
6th of June
20th of June
Topic examples
Enrollment process and client creation
Crafting powerful invitations
Actively working with referrals
Setting up and managing fees
Service, slowing down and taking your time
Indicators and metrics on how your business is doing
Niche, marketing, visibility, and social media - overrated?
Dealing with rejections, setbacks, and other challenges
Principles & Disciplines for a Prosperous Coaching Practice
Professional coaching stance vs friend zone and other zones
Working with what blocks you from growth and serving
Creating organizational and business clients
Individual clients vs groups
And more…
I want to apply!
secure your slot on a waiting list
This Mastermind is for you if you…
Are a coach and serve people already
Open to new ways of seeing your business
Want to grow your coaching practice in a sustainable way
Had at least two paying clients - paid you money to be coached
Want to learn ways of creating a stable income with coaching
Want to contribute in an appreciative, respectful way to the group
Want to develop your professional stance and how you communicate
Willing to be coached and mentored in a group and in 1:1 with Alexander
Willing to be open, to trying out things, even if you do not feel comfortable
Willing to see and drop your limiting beliefs and challenge them if needed
Willing to deal with things that are standing in your way of growth and success
Willing to learn how to serve others through conversations and by slowing down
Willing to show up, participate actively, do what is necessary, and focus on growth
Willing to make an investment in yourself, in developing your business skills, in growth
This Mastermind is NOT for you if you…
Want to join for information instead of your transformation
Not open to new ideas perspectives, disciplines, practices
Don’t have a coaching practice yet or less than two paying clients
Expect a lot of content, lots of PPT slides, resources, and a training
Not willing to invest in your growth: you time, money, work and experiments
Expecting that someone else - e.g. a facilitator or other members of the group will do the work for you and create the results and the ROI for you
Focusing on how to play the social media and/or marketing game to get more clients - most of that usually does not work for coaches!
Only focusing on income, money, results, and profit instead of service
Opposed to systems, strategy, and recommendations to create clients
Not willing to slow down and take time with your prospective clients
Not willing to respect our community and space, and other participants
Prefer to hide work alone instead of getting help and being part of a community
Are not coachable and tend to have long discussions instead of experiments
Are against having FUN, laughing, and experiencing the joy of growing your business
About Alexander
Besides being a professional individual and team coach, I have a background in business administration - marketing, finance, and psychology.
Over 15 years of professional and business experience
Professional Coach: ICF PCC & ACTC, EMCC SP & ITCA P - Leadership, Teams
Education: Business administration degree from a top European school, learning from top 2-3 marketing expert worldwide
Consulting: 7+ years consulting of startups and SMEs with a marketing focus.
Product Leadership: 5+ years in digital product leadership roles + mentoring & agile
Transformation: Led an agile coaching team in a European retail market leader, focusing on e-commerce and big-scale agile transformation.
Exponential Business Growth: Achieved business goals for the second year a few months in the first year, transitioned from free coaching to five-figure fees.
Facilitation Experience: Facilitated groups and teams since 2015
Commitment to Growth: Obsessed with continuous improvement, learning, and finding our what works. Enrolled in two business schools for coaches, engaged in mentoring, supervision, and being constantly coached.
Secure your slot
on a waiting list
FAQ
Q: How can I apply or secure my spot on a waiting list?
A: Schedule your conversation. We will get to know each other, see if it’s a good idea for you to join, and if we both can commit to working together.
Q: I have too many things on my plate. 5 projects besides growing my coaching business…
A: It’s up to you if you want to make growing your coaching business and the skills needed your absolute priority. If not, this Mastermind is probably not for you, at least now. Your business only can grow if you focus on it. And I want to invite you to reflect on your definition of “focus” and “priority”.
Q: Two sessions per month 2h each for six months, plus reporting the numbers, plus individual coaching, plus peer work and applying it, experimenting, reading, individual exercises and assignments - it sounds like a lot of work.
A: If it sounds like something you might not be able to commit to, this Mastermind is not for you. If you are willing to do the work, let’s talk.
Q: How many people are we going to have in the group?
A: This group is limited to 12 participants. First come, first serve.
Q: When do we start? What are the dates and times?
A: The start date for the next cohort is open. If you want to have a conversation and be able to secure your spot, let’s talk.
Q: Why do I have to report numbers?
A: It is about accountability. And what gets measured, gets done. We are going to look at your numbers and create ideas for making your business grow, supporting you, making your enrollment process stronger and more effective. It will support your growth as a business owner and a professional. Your group is going to cheer you up, support you, and celebrate your successes. It is a complete game changer for every coach willing to learn the art and the mastery of ethical enrollment.
Q: I do not have two paying clients yet. Is it still for me?
A: Let’s have a conversation. Maybe I can help you create your first two paying clients. Then, and only then, you are eligible to apply for this Mastermind. Here is a secret: the fee does not have to be high or “right” at first. They can even pay you what they think it’s worth for them. Try it out and tell me how it worked out for you.
Q: Is this good for marketing and social media?
A: If you are looking to improve just that, this Mastermind is not for you. We might take a look at how to use social media for your enrollment, but we are not going to deal only with your marketing strategy, niche, target audience, visibility, or social media or content strategy.
Q: What if I have to miss a session, e.g. being ill?
A: We will record the sessions. You can watch the video later. Of course, it is better to participate in a live session.
Q: What is the catch here?
A: There is no catch. The only caveat of systems, practices, and disciplines is that you have to actually do it - consistently, to stay in the game. And you will create the results, as many other coaches did before. And we will look at what prevents you from taking action, and we will eliminate every excuse together.
Q: What if you can not answer my questions? And no one in the group can as well?
A: In this case, I am willing to use my support system and network with other coaches, mentors, and supervisors as well as the business school for coaches I am enrolled in - where I can ask any question and be coached and mentored on that. As soon as I have the update, I will get back to you.
Q: Are we going to get some materials, e.g. handouts?
A: Yes, you will get some of the best bits and pieces that I am allowed to share with you, including some of the materials of the business school for coaches I am enrolled in.
Q: Do you offer any refunds or satisfaction guarantees?
A: No. Every participant is responsible for creating a return on their investment.
Q: Are you going to teach us how to coach better?
A: Not really, although your coaching will benefit from how you treat your business, and how you show up, how you treat yourself as a professional coach and a business owner. We can cover challenging cases with a client or a prospective client, e.g. “rejection”, “ghosting”, a client who is always late, triggers you, etc.
Q: Why 6 months?
A: My goal is to create a safe and productive space and a community for sustainable growth, experiments, and learning. Six months is a good time frame for that.
Q: Can I have more than two individual coaching sessions with you?
A: We can discuss it in our call. I can create a package for you if it’s a good commitment and makes sense for both of us.
Q: Why are you offering this Mastermind?
A: I love working with coaches, and I see the need on the market. And I am committed to service. It is my contribution and support to our profession.
Q: Is it similar to a training or workshop?
A: No. A Mastermind is a collaborative group where other coaches come together to share ideas, insights, and expertise to collectively solve problems, enhance skills, and achieve mutual goals. It is about collaboration, collective wisdom, support, and goals:
Collaboration: Members actively collaborate and share their knowledge and experiences.
Collective Wisdom: The group leverages the collective wisdom and creativity of its members.
Mutual Support: Participants provide support, encouragement, and accountability to each other.
Goal Achievement: The primary purpose is to help each member achieve their goals and overcome challenges.
Mastermind started on January 18th 2024
Secure your slot on a waiting list
Disclaimer
To stay in my integrity:
I am not pretending to be an expert on every possible topic participants might bring up. Instead, I can utilize my experience, skills, and knowledge that I am constantly growing as well as the collective intelligence, experiences, knowledge, and awesomeness of the group
I am still learning and I truly believe that this is a continuous process
I am paying a 5-digit fee for the business school for coaches I am currently enrolled it. And I will share my learnings with the participants of the Mastermind.